

WELLNESS · STRESS · 6 MIN READ
written by - Ritesh Garg
updated - 31 July 2026
What if 5 separate symptoms were actually 1 common deficiency and nobody told you?
the hidden reason your sleep aid, digestive supplement, and pain reliever are all treating
the same thing


What if 5 separate symptoms were actually
1 common deficiency and nobody told you?
the hidden reason your digestive supplement, pain reliever, and sleep aid are all treating
the same thing
WELLNESS · STRESS · 6 MIN READ
written by - Ritesh Garg
updated - 31 July 2026


What if 5 separate symptoms were actually
1 common deficiency and nobody told you?
WELLNESS · STRESS · 6 MIN READ
the hidden reason your digestive supplement, pain reliever, and sleep aid are all treating
the same thing
written by - Ritesh Garg
updated - 31 July 2026
Americans spend billions a year (estimated at $250 billion) treating symptoms across dozens of categories — sleep, digestion, pain, mood, energy — without realizing they’re all branches of the same root cause.
We buy melatonin for the insomnia. Tums for the gut. Ibuprofen for the tension headaches. A weighted blanket for the restlessness. An app for the racing thoughts. CBD gummies for the edge we can’t quite name. And when none of it works, we doom scroll at 2 AM looking for something (anything!) that might help us feel normal again.
None of these products know about each other. None of them talk to each other. And none of them are asking the question: why is one person buying all of them at the same time?
Source: Nutrition Business Journal, 2024 ($69.3B U.S. dietary supplements); Research and Markets, 2024 ($30B U.S. sleep aids — Rx, OTC, devices); Whitney Economics, 2024 ($30.2B U.S. legal cannabis); Mordor Intelligence, 2025 ($76.3B U.S. behavioral health services); Consumer Healthcare Products Association ($8–9B U.S. OTC analgesics)
4.7
40
bn
$
being used regularly by wellness shoppers
AVERAGE SUPPLEMENTS
on over-the-counter
supplements in 2025
ANNUAL SPEND
Americans spend billions a year (estimated at $250 billion) treating symptoms across dozens of categories — sleep, digestion, pain, mood, energy — without realizing they’re all branches of the same root cause.
None of these products know about each other. None of them talk to each other. And none of them are asking the question: why is one person buying all of them at the same time?
Source: Nutrition Business Journal, 2024 ($69.3B U.S. dietary supplements); Research and Markets, 2024 ($30B U.S. sleep aids — Rx, OTC, devices); Whitney Economics, 2024 ($30.2B U.S. legal cannabis); Mordor Intelligence, 2025 ($76.3B U.S. behavioral health services); Consumer Healthcare Products Association ($8–9B U.S. OTC analgesics)
We buy melatonin for the insomnia. Tums for the gut. Ibuprofen for the tension headaches. A weighted blanket for the restlessness. An app for the racing thoughts. CBD gummies for the edge we can’t quite name. And when none of it works, we doom scroll at 2 AM looking for something (anything!) that might help us feel normal again.
4.7
being used regularly by wellness shoppers
AVERAGE SUPPLEMENTS
40
bn
$
on over-the-counter
supplements in 2025
ANNUAL SPEND
4.7
being used regularly by wellness shoppers
AVERAGE SUPPLEMENTS
40
bn
$
on over-the-counter
supplements in 2025
ANNUAL SPEND
Americans spend billions a year (estimated at $250 billion) treating symptoms across dozens of categories — sleep, digestion, pain, mood, energy — without realizing they’re all branches of the same root cause.
None of these products know about each other. None of them talk to each other. And none of them are asking the question: why is one person buying all of them at the same time?
Source: Nutrition Business Journal, 2024 ($69.3B U.S. dietary supplements); Research and Markets, 2024 ($30B U.S. sleep aids — Rx, OTC, devices); Whitney Economics, 2024 ($30.2B U.S. legal cannabis); Mordor Intelligence, 2025 ($76.3B U.S. behavioral health services); Consumer Healthcare Products Association ($8–9B U.S. OTC analgesics)
We buy melatonin for the insomnia. Tums for the gut. Ibuprofen for the tension headaches. A weighted blanket for the restlessness. An app for the racing thoughts. CBD gummies for the edge we can’t quite name. And when none of it works, we doom scroll at 2 AM looking for something (anything!) that might help us feel normal again.
JAW
CLENCHING
STOMACH
KNOTTING
LEGS
CRAMPING
HANDS
SCROLLING
CHEST
TIGHTNESS
SHOULDER
TENSION
our body has been trying to tell us something
A jaw problem. A stomach problem. A sleep problem. A phone problem. The overstimulated feeling that doesn't shut off even when we finally lie down at night. We’ve been treating these as separate things.
They’re not separate things. Our body has been keeping the score. Every stressor we pushed through, every night we lost, every moment we said 'I'm fine,’ it's all stored in these patterns. And our body has been trying to show us.
They’re our body’s stress response running on a loop, burning through the one mineral it needs to switch off, faster than we can replace it with food alone.
Source: Pickering et al., "Magnesium Status and Stress," Nutrients, 2020
JAW
CLENCHING
STOMACH
KNOTTING
LEGS
CRAMPING
HANDS
SCROLLING
CHEST
TIGHTNESS
SHOULDER
TENSION
our body has been trying to tell us something
A jaw problem. A stomach problem. A sleep problem. A phone problem. The overstimulated feeling that doesn't shut off even when we finally lie down at night. We’ve been treating these as separate things.
They’re not separate things. Our body has been keeping the score. Every stressor we pushed through, every night we lost, every moment we said 'I'm fine,’ it's all stored in these patterns. And our body has been trying to show us.
They’re our body’s stress response running on a loop, burning through the one mineral it needs to switch off, faster than we can replace it with food alone.
Source: Pickering et al., "Magnesium Status and Stress," Nutrients, 2020
JAW
CLENCHING
CHEST
TIGHTNESS
HANDS
SCROLLING
SHOULDER
TENSION
STOMACH
KNOTTING
LEGS
CRAMPING
our body has been trying to tell us something
A jaw problem. A stomach problem. A sleep problem. A phone problem. The overstimulated feeling that doesn't shut off even when we finally lie down at night. We’ve been treating these as separate things.
They’re our body’s stress response running on a loop, burning through the one mineral it needs to switch off, faster than we can replace it with food alone.
Source: Pickering et al., "Magnesium Status and Stress," Nutrients, 2020
They’re not separate things. Our body has been keeping the score. Every stressor we pushed through, every night we lost, every moment we said 'I'm fine,’ it's all stored in these patterns. And our body has been trying to show us.
there’s a reason we feel anxious for no reason
Magnesium controls whether our muscles release, whether our digestion runs, whether our brain lets us sleep. Over 300 processes depend on it — and most of us are running on empty. Here's the part most of us don’t realize: stress burns through magnesium. And low magnesium keeps the body locked in high alert, which generates more stress.
Every symptom we've been treating separately — the sleeplessness, the tension, the gut issues, the constant edge — they're not separate. They're the same deficiency wearing different masks.
It's a depletion loop. And nearly half of Americans are currently in it.
MINERAL
DEPLETION
NERVOUS
SYSTEM
MORE
STRESS
STRESS
STARTS
SYMPTOMS
APPEAR
Magnesium
Depletion
Loop
Source: Pickering et al., Nutrients, 2020
48
%
73
%
American Psychological Association Survey 2024
STRESS IMPACTS LIFE
NHANES 2005–2006 (USDA/ARS
MAGNESIUM DEFICIENT
Source: NIH ODS Magnesium Fact Sheet; NHANES 2005–2006 (USDA/ARS); Pickering et al., Nutrients, 2020
there’s a reason we feel anxious for no reason
Magnesium controls whether our muscles release, whether our digestion runs, whether our brain lets us sleep. Over 300 processes depend on it — and most of us are running on empty. Here's the part most of us don’t realize: stress burns through magnesium. And low magnesium keeps the body locked in high alert, which generates more stress.
It's a depletion loop. And nearly half of all Americans are currently in it.
Every symptom we've been treating separately — the sleeplessness, the tension, the gut issues, the constant edge — they're not separate. They're the same deficiency wearing different masks.
Source: Pickering et al., "Magnesium Status and Stress," Nutrients, 2020
MINERAL
DEPLETION
NERVOUS
SYSTEM
MORE
STRESS
STRESS
STARTS
SYMPTOMS
APPEAR
Magnesium
Depletion
Loop
American Psychological
Association Survey 2024
STRESS IMPACTS LIFE
48
%
73
%
NHANES 2005–2006
(USDA/ARS
MAGNESIUM DEFICIENT
there’s a reason we feel anxious for no reason
Magnesium controls whether our muscles release, whether our digestion runs, whether our brain lets us sleep. Over 300 processes depend on it — and most of us are running on empty. Here's the part most of us don’t realize: stress burns through magnesium. And low magnesium keeps the body locked in high alert, which generates more stress.
Every symptom we've been treating separately — the sleeplessness, the tension, the gut issues, the constant edge — they're not separate. They're the same deficiency wearing different masks.
Source: Pickering et al., "Magnesium Status and Stress," Nutrients, 2020
It's a depletion loop. And nearly half of all Americans are currently in it.
MINERAL
DEPLETION
NERVOUS
SYSTEM
MORE
STRESS
STRESS
STARTS
SYMPTOMS
APPEAR
Magnesium
Depletion
Loop
Source: Pickering et al., Nutrients, 2020
Stress burns through magnesium. Low magnesium keeps the body in stress. The loop feeds itself.
American Psychological
Association Survey 2024
STRESS IMPACTS LIFE
48
%
73
%
NHANES 2005–2006
(USDA/ARS
MAGNESIUM DEFICIENT
the supplement industry’s answer is to swallow it
Now that “magnesium for anxiety” is one of the most-searched health terms in the country, thousands of brands have launched products. Powders, capsules, gummies, drinks. All oral. All through the gut.
Source: Bioavailability data — Firoz & Graber, 2001; Walker et al., 2003; NIH Office of Dietary Supplements.
Source: Spate 2024 Supplement Trends Report (Google Trends data)
The problem: our gut absorbs only a fraction. The most common form? Under 10%. Even premium supplements top out around a third. The rest passes through unused.
What if the reason we’re stuck in the cycle isn’t the ingredient, but the pathway?
15 minutes.
First soak.
2–4 weeks of daily use
before you feel anything.
Once a week.
When you feel like it.
Every morning. Another
thing to stress about.
3 kinds of Magnesium, nootropics, aminos, omegas, vitamins, and minerals.
Magnesium
only
SPEED TO
RELIEF
THE
ROUTINE
WHAT’S
INSIDE
MAGNESIUM SOAKS
ORAL SUPPLEMENT
the supplement industry’s answer is to swallow it
Now that “magnesium for anxiety” is one of the most-searched health terms in the country, thousands of brands have launched products. Powders, capsules, gummies, drinks. All oral. All through the gut.
What if the reason we’re stuck in the cycle isn’t the ingredient, but the pathway?
The problem: our gut absorbs only a fraction. The most common form? Under 10%. Even premium supplements top out around a third. The rest passes through unused.
Source: Bioavailability data — Firoz & Graber, 2001; Walker et al., 2003; NIH Office of Dietary Supplements
Source: Spate 2024 Supplement Trends Report (Google Trends data)
15 minutes.
First soak.
2–4 weeks of daily use
before you feel anything.
Once a week.
When you feel like it.
Every morning. Another
thing to stress about.
3 kinds of Magnesium, nootropics, aminos, omegas, vitamins, and minerals.
Magnesium
only
SPEED TO
RELIEF
THE
ROUTINE
WHAT’S
INSIDE
MAGNESIUM SOAKS
ORAL SUPPLEMENT
the supplement industry’s answer is to swallow it
Now that “magnesium for anxiety” is one of the most-searched health terms in the country, thousands of brands have launched products. Powders, capsules, gummies, drinks. All oral. All through the gut.
Source: Spate 2024 Supplement Trends Report (Google Trends data)
The problem: our gut absorbs only a fraction. The most common form? Under 10%. Even premium supplements top out around a third. The rest passes through unused.
Source: Bioavailability data — Firoz & Graber, 2001; Walker et al., 2003; NIH Office of Dietary Supplements
What if the reason we’re stuck in the cycle isn’t the ingredient, but the pathway?
15 minutes.
First soak.
2–4 weeks
of daily use
before you
feel anything.
Once a week.
When you
feel like it.
Every morning. Another thing
to stress about.
3 Magnesium
forms, nootropics, aminos, omegas, vitamins, and
minerals.
Magnesium
only
SPEED TO
RELIEF
THE
ROUTINE
WHAT’S
INSIDE
MAGNESIUM
SOAK
ORAL
SUPPLEMENT
one company decided to ask a different question and take a new approach
Instead of "how do we make another magnesium supplement," a company started asking something else entirely. “What if we skip the gut altogether? Could we make something better?
It's not a supplement. It's not a meditation app. It's not another thing to remember to take every morning. It's 15 minutes, once a week.
The result of these years of research & development? Formulas delivering more essential nutrients back into our bodies while activating 5 calming mechanisms instead of the 1 that gummies, powders and capsules provide. One soak. Everything your body has been asking for.
Their answer isn't a capsule or a powder. It's a bath soak, but not the bag of Epsom salts or jar of lavender salts you're picturing. Flewd's formulations are the only soaks that exclusively use active levels of 3 forms of magnesium alongside nootropics, amino acids, omegas, minerals and essential vitamins that absorb through the skin while warm water activates the parasympathetic nervous system.
one company decided to ask a different question and take a new approach
Instead of "how do we make another magnesium supplement," a company started asking something else entirely. “What if we skip the gut altogether? Could we make something better?
The result of these years of research & development? Formulas delivering more essential nutrients back into our bodies while activating 5 calming mechanisms instead of the 1 that gummies, powders and capsules provide. One soak. Everything your body has been asking for.
It's not a supplement. It's not a meditation app. It's not another thing to remember to take every morning. It's just 15 minutes, once a week.
Their answer isn't a capsule or a powder. It's a bath soak, but not the bag of Epsom salts or jar of lavender salts you're picturing. Flewd's formulations are the only soaks that exclusively use active levels of 3 forms of magnesium alongside nootropics, amino acids, omegas, minerals and essential vitamins that absorb through the skin while warm water activates the parasympathetic nervous system.
one company decided to ask a different question and take a new approach
Instead of "how do we make another magnesium supplement," a company started asking something else entirely. “What if we skip the gut altogether? Could we make something better?
Their answer isn't a capsule or a powder. It's a bath soak, but not the bag of Epsom salts or jar of lavender salts you're picturing. Flewd's formulations are the only soaks that exclusively use active levels of 3 forms of magnesium alongside nootropics, amino acids, omegas, minerals and essential vitamins that absorb through the skin while warm water activates the parasympathetic nervous system.
The result of these years of research & development? Formulas delivering more essential nutrients back into our bodies while activating 5 calming mechanisms instead of the 1 that gummies, powders and capsules provide. One soak. Everything your body has been asking for.
It's not a supplement. It's not
a meditation app. It's not another thing to remember to take every morning. It's just 15 minutes, once a week.
reset everything
sampler
The sleep aid. The digestive supplement. The pain reliever. The weighted blanket. The app. They are all treating symptoms caused by same deficiency.
Address the root cause for less with 12 award-winning magnesium soaks. Each formulated with 3 forms of magnesium plus nootropics, amino acids, omegas and essential minerals.
Everything you've been buying separately
in one 15-minute reset at 45% off.
$68.00
$125.00
Not yet sure you need this?
START YOUR RESET
( 4.9/5.0 from 400,000+ customers )
30-day Guarantee + Free Returns
30-day guarantee + Free Returns
The sleep aid. The digestive supplement. The pain reliever. The weighted blanket. The app. They are all treating symptoms caused by same deficiency.
Everything you've been buying separately
in one 15-minute reset at 45% off.
Address the root cause for less with 12 award-winning magnesium soaks. Each formulated with 3 forms of magnesium plus nootropics, amino acids, omegas and essential minerals.
reset everything
sampler
START YOUR RESET
( 4.9/5.0 from 400,000+ customers )
$68.00
$125.00
Not yet sure you need this?
30-day guarantee + Free Returns
The sleep aid. The digestive supplement. The pain reliever. The weighted blanket. The app. They are all treating symptoms caused by same deficiency.
Everything you've been buying separately
in one 15-minute reset at 45% off.
Address the root cause for less with 12 award-winning magnesium soaks. Each formulated with 3 forms of magnesium plus nootropics, amino acids, omegas and essential minerals.
reset everything
sampler
START YOUR RESET
( 4.9/5.0 from 400,000+ customers )
$68.00
$125.00
Not yet sure you need this?